Process / early explorations
Creative Shop Studio is a team that proactively develops and produces lighthouse original ideas (for brands). These mobile-first ideas are built around moments, culture, and/or creators.
With creating ideas for brands, the team wanted to distinguish themselves and create a unique brand identity that represents the fast-moving culture. Full of makers, rebels, hustlers, and provocateurs, the collective system tells a story around the identity. This resulted in a fun, rouge style design that brings liveliness and defines the spirit of the team in a delightfully unexpected way.
Creative Direction: Keenan Pridmore, Andrei Chahine
Design: Simon Sok