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Huggies: Hug the Mess
While cleaning up after little ones is a full-time job, Huggies wanted to remind parents that messes are heroic acts of exploration and creativity.

The year-long campaign included a film each month, highlighting seasonal messes. In the weeks between the launch of each film, viewers were kept engaged with short videos that showed the potential messy creativity of the day in the life of kids. The project culminated in a 360 video that gave moms the opportunity to see the world through the eyes of their kids. Huggies celebrated messes, big a small.

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Project Team
Client: Huggies
Agency: Facebook
Production: Buck