Huggies: Hug the Mess

Film Stills

Select Films (4/12)

Supporting Content

360° Film
(click video to explore)

Huggies: Hug the Mess

While cleaning up after little ones is a full-time job, Huggies wanted to remind parents that messes are heroic acts of exploration and creativity.

The year-long campaign included a film each month, highlighting seasonal messes. In the weeks between the launch of each film, viewers were kept engaged with short videos that showed the potential messy creativity of the day in the life of kids. The project culminated in a 360 video that gave moms the opportunity to see the world through the eyes of their kids. Huggies celebrated messes, big a small.

Project Team

Client: Huggies
Agency: Facebook
Production: Buck

Simon Sok © 2019 — Brooklyn, New York